Frequently Asked Questions

What is OWN IT?

OWN IT is a london-based functional confectionery brand currently in product development. We are building a new category of functional candy designed around experience, identity and performance starting with an entirely new take on the hard-candy lollipop.

Is the product already manufactured?

No. OWN IT is currently in the product development and partner sourcing phase. The visuals on this site are concept renders not photographs of an existing prototype. We are actively selecting manufacturing and R&D partners to move into pilot production.

What kind of manufacturing partners are you looking for?

We are looking for established European manufacturers with experience in one or more of the following areas:

• Hard candy and lollipop manufacturing
• Liquid-filled confectionery
• Functional ingredient integration
• Custom moulding and tooling
• Product formulation and R&D support
• Premium individual packaging

What are the target production volumes?

We are initially targeting pilot production volumes to validate the formulation and product experience before scaling. We are looking for partners able to support us from small initial runs through to international production scale as the brand grows.

Can you share more details about the formulation?

Formulation details, functional ingredients and R&D specifications are shared directly with relevant partners after an initial conversation. If your facility has the relevant expertise, please reach out and we will share more information under NDA where appropriate.

Where is OWN IT based?

OWN IT is based in London, UK. We are developing for an initial European launch, with international scale as a core part of the long-term brand vision.

Is OWN IT a single-product brand?

No. The functional lollipop is our first product, but OWN IT is being developed as a full functional confectionery brand. Our long-term vision is a portfolio of distinctive functional formats united by a consistent philosophy: energy, pleasure and identity.

How do I get in touch?

For all manufacturing, R&D and business enquiries, please contact us at contact@ownit.energy. We review all enquiries and respond to those that match our current development needs.