WHO WE ARE

OWN IT is a london-based functional confectionery brand currently in product development. We are building a new category of functional candy designed around experience, identity and performance starting with an entirely new take on the hard-candy lollipop.

Our products are designed to incorporate functional ingredients such as caffeine, vitamins and other active compounds, turning an everyday treat into a purposeful boost.

BLACK CHERRY

A deep, dark intensity. Bold from the first contact.

Rich dark cherry on the surface, evolving into a concentrated liquid core with an almost bitter depth. Designed for those who don't do things halfway.

More than candy. More than function.

OWN IT is built around experience, not utility. Our ambition is to transform functional confectionery into a desirable everyday ritual.

Build with us